The name Andronik was inspired by mashing up a combination of various ideas, concepts and phrases in addition to the pun of my name (Titus)

an·droid noun /ˈanˌdroid/

  1. (in science fiction) a robot with a human appearance.

  2. an open-source operating system used for smartphones and tablet computers.

bi·on·ic /bīˈänik/ adjective

  1. having artificial body parts, especially electromechanical ones.

  2. having ordinary human powers increased by the aid of bionic devices (real or fictional).

  3. "working out in gymnasiums to become bionic humans"

  4. relating to bionics.

an·drog·y·nous anˈdräjənəs/ adjective

  1. partly male and partly female in appearance;

  2. of indeterminate sex

Android, one of the most flexible and innovative open source operating systems of our generation, androgyny = of indeterminate gender, and of course bionic, or enhanced by exponential technology.

Oh, yes there is also a lovely pun related to my name - Titus - and a man who destroyed Jerusalem, built the Coliseum and was one of the last “good Emperors” - yet is the star of Shakespeare’s bloodiest play.

And there you have it. The answer. Like many of the brands I’ve been associated with over the years. Razorfish, Schematic, Videoplaza and ARK; it is both significant and ephemeral.